9 Best Corporate Video Examples from Liverpool Brands (2026)

Why corporate video looks tired (and how to fix it)

Most 'corporate video' in 2026 still falls into the same traps: dull office shots, awkward CEO pieces-to-camera, jargon-stuffed VO. The good ones break those patterns by leaning into specifics, real customers, real outcomes, real moments. Here are nine that get it right.

1. MADE at Moddershall Oaks: facility film

What it does well: Treats a wellness facility like a high-end hotel ad. No talking heads. Pure mood, light, water, breath, movement. The viewer feels relaxed before the brand even introduces itself.

Lesson: Sometimes 'show, don't tell' means deleting the script entirely.

2. Liverpool Hope University: 'Say Yes'

What it does well: Students tell their own stories, in their own words. No 'enrolment officer' voiceover, no overproduced graphics. Just trust.

Lesson: For higher-ed and recruitment marketing, the best brand voice is somebody else's.

3. Amplifon: 'Dedicated to Better Hearing'

What it does well: A customer testimonial that doesn't feel like a testimonial. The interviewee was made comfortable enough to forget the camera, so the emotion is real.

Lesson: The producer's job isn't to point the camera, it's to make the on-screen person trust you.

4. DeTrafford: investor build-progress films

What it does well: Drone + ground crew quarterly updates that turn 'construction site' into 'investor confidence machine'.

Lesson: Recurring video content (monthly or quarterly) beats one-off mega-films for any audience that needs trust over time.

5. Cancer Research UK: skin cancer awareness

What it does well: Mixes medical expert authority with survivor emotion. Earns the right to ask viewers to change behaviour.

Lesson: Public-interest video lives or dies on emotional honesty. Don't sand it down.

6. Bob's Business: cyber security animation

What it does well: Animated explainer that makes a technical topic friendly without dumbing it down.

Lesson: Animation isn't for when you have no footage, it's for when no footage could explain it better.

7. Onward Homes: team introduction

What it does well: Introduces an in-house team by showing them doing their actual jobs. No fake high-fives.

Lesson: Hold the staged shots. Wait for the real ones.

8. Persil 'Cook with Kids': Unilever

What it does well: A 5-part series with a children's cooking expert. Repeatable format, lots of usable cut-downs, embeds smoothly across social and web.

Lesson: Don't make one video. Make a format.

9. T3DMC: 3D scanner demo

What it does well: Mixes live product footage with motion graphics to show what the scanner is 'seeing', a thing the camera literally cannot show.

Lesson: Motion graphics earn their keep when they reveal what footage alone can't.